Assessing the Impact of Image Extensions

Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which … Read more at PPCHero.com (345)

Now Accepting PPC Hero Guest Bloggers

Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is … Read more at PPCHero.com (287)

Searchmetrics’ Online Marketing Conference: AMA Panel Background by @annebot

I don’t know about you, but I’m looking forward to SEJ’s conference on Friday, June 13, 2014, as it will feature many notable speakers and industry experts. Searchmetrics’ online marketing conference, titled “SEO, Content Marketing & Analytics: The Three Pillars of Success in 2014″, is wrapping up on a high note; six industry-expert panelists will […]

Conflict Resolution and Client Management

I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of … Read more at PPCHero.com (281)

Excel PPC Heat Mapping 101

Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, … Read more at PPCHero.com (304)

Google Introduces “My Business”

Today on Inside AdWords, Google introduced “My Business”. My Business offers a new, free way for businesses to connect with their customers. All sorts of companies can reach their customers … Read more at PPCHero.com (274)

Help with (Not Provided): New Landing Pages Report in Moz Analytics

Posted by JayLeary There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in on broader implications and alternative strategies. When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank […]

Global Marketing: 5 Common Mistakes to Avoid by @Lingo24

Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing to take cultural differences into account. Here are some common mistakes you to avoid. Adopting a Universal Approach Even if you have a product you feel has a true potential […]

Better data centers through machine learning

It’s no secret that we’re obsessed with saving energy. For over a decade we’ve been designing and building data centers that use half the energy of a typical data center, and we’re always looking for ways to reduce our energy use even further. In our pursuit of extreme efficiency, we’ve hit upon a new tool: […]

Google Analytics Conference Nordic in Stockholm, Sweden

Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden. The event takes place August 28-29 in Stockholm, Sweden. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations using the tool. Started based on an initiative by Outfox, who […]

Bringing the Rubik’s Cube to the next generation of problem solvers

As a designer, it’s always humbling when you encounter a perfect piece of design. Good design attracts our attention with its beauty, doesn’t need a user manual, is universally understood by anyone in the world, and is simple without sacrificing functionality. In 1974, the world gave us one such piece of perfect design—the Rubik’s Cube. […]

How To Run Successful PPC Campaigns: Interview With Ilya Lichtenstein

As part of our SEJ interview series, I caught up with Ilya Lichtenstein from MixRank and asked him to give […]Author information John Rampton President at Adogy Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton TwitterFacebookGoogle+LinkedIn […]

Which POS System Is Right For Your Startup Retail Business?

by Jayson DeMers Once you’ve established your retail business model and you’re ready to invest in the necessary equipment to start selling, a point of sale (POS) system will be one of the biggest choices you make. This combination of retail software and hardware will drive your business every day and either limit or maximize […]

The Rules of Link Building – Whiteboard Friday

Posted by Cyrus-Shepard Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy […]

#SMX London: Hardcore SEO Power Tools

SEO has been growing exponentially during the last year due to it being more connected to all the other Internet Marketing disciplines. SEO grows more complex and the size of the sites we work on continue to grow. It’s more important than ever to have a set of high-quality tools that give us both a competitive […]

Web Design vs. SEO: It Doesn’t Make Much Sense

It’s a common sight: designers bashing SEOs and vice versa. We all have been seeing this happening for a long while now. And it’s probably not going to end any soon. It might get pregnant and more heated in a year or two, though. Unless, of course, both sides realize that they finally need to […]

3 Recent Facebook Updates Brands and Businesses Must Know About

It seems like every time I turn around this year, Facebook is announcing another new feature. First it was Graph Search in January. Then in March, Facebook began announcing three features that directly impact brand and business pages: a News Feed redesign, threaded Facebook Page comments and partner categories for the Facebook advertising platform. News […]

Content So Simple Your Client Could Do It

Getting Started with Content Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing where to start. … The post Content So Simple Your Client Could Do It appeared […]

How to spot a bad link – Paul Madden at #BrightonSEO

Paul Madden, formerly of Automica, recently teamed up with Gareth Hoyle nad became a partner of Manual Link Building. I really enjoyed Paul’s talk at SearchLove earlier this year, where he outlined how he scaled automated SEO processes using Odesk. With Penguin, Google sold us the idea that using the disavow tool and simultaneously reporting […]

How “Risky” is your Link Profile? LinkRisk Tells You

Links, it used to be a topic which was all about getting links, one way or another. The right way or the ‘wrong way’. Ever since Google introduced a couple of animals to the SEO world however things have changed. Panda and especially Penguin updates have made the links business very different. Suddenly its all […]

Link Disavow Placebo

Many webmasters believe they can simply upload bad links in Google’s link disavow tool and wait for them to be magically removed from Google’s link graph. Several people at Google have already advised that link disavow tool represents just a step in a link cleanup process. … The post Link Disavow Placebo appeared first on […]