Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing to take cultural differences into account. Here are some common mistakes you to avoid. Adopting a Universal Approach Even if you have a product you feel has a true potential global appeal, make sure you adapt your message to the individual market. Many truly worldwide brands, such as Sony and McDonald’s, adopt a ‘glocal’ strategy. Mcdonald’s, for example, is a global brand that adapts not only its marketing campaigns but also its menus to cater for […]
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