Assessing the Impact of Image Extensions

Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which … Read more at PPCHero.com (345)

Now Accepting PPC Hero Guest Bloggers

Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is … Read more at PPCHero.com (287)

Searchmetrics’ Online Marketing Conference: AMA Panel Background by @annebot

I don’t know about you, but I’m looking forward to SEJ’s conference on Friday, June 13, 2014, as it will feature many notable speakers and industry experts. Searchmetrics’ online marketing conference, titled “SEO, Content Marketing & Analytics: The Three Pillars of Success in 2014″, is wrapping up on a high note; six industry-expert panelists will […]

Conflict Resolution and Client Management

I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of … Read more at PPCHero.com (281)

Excel PPC Heat Mapping 101

Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, … Read more at PPCHero.com (304)

Google Introduces “My Business”

Today on Inside AdWords, Google introduced “My Business”. My Business offers a new, free way for businesses to connect with their customers. All sorts of companies can reach their customers … Read more at PPCHero.com (274)

Help with (Not Provided): New Landing Pages Report in Moz Analytics

Posted by JayLeary There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in on broader implications and alternative strategies. When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank […]